Free Shipping with $25 Purchase

November 14, 2017

Changing Seasons

Bobbi Petherick
Living in Pennsylvania in the fall is great. The days are cooler and the trees have beautiful fall colors. You have to take advantage of the hours in the day, as it does get dark really early. That’s exactly what Zach Heaton, Toby (our awesome dog) and I did. We joined the family for a […]
Read more
November 7, 2017

Ultimate Photographers Holiday Gift Guide 2017

Lifestyle
Unique holiday gifts we love and use from inexpensive accessories to high-tech gadgets! We’ve got you covered with our selection of holiday gifts we love and use everyday! You’ll love and use them all year long! SLIK MINI PRO V $29.95 Photographers are always asking themselves? ...
Read more
October 4, 2017

Malibu InstaMeet

Adventure
The Milky Way from El Matador State Beach in California
Come meet ambassador Tracy Lee Monday, Oct 9th! Slik tripods, Tokina lenses and Hoya filters will be on hand with products to use and goodies to give away. Park on the inland side of PCH as the parking lot closes at sunset. Itinerary: 5:00pm Meet El Matador beach 6:12pm Sunset 7:00pm Meet for ...
Read more
September 15, 2017

It’s Fall Y’all!
Time to plan your fall color trips and gear!

Landscapes
It’s September, our favorite time of year for landscapes far and near.  The creative opportunities are endless in autumn with the beautiful gold, crimson and orange peppered backdrops nature provides. Capturing fall color may seem easy, but creating a stunning image requires more than a ...
Read more

Isolating the Moment: Using the IRND Filter

Bobbi Petherick
A group of friends and I decided to photograph sunset at the Wrights-Ferry Bridge located in Lancaster County Pennsylvania.  This was my first time seeing this bridge, and I was instantly impressed by its size and graphical elements.  I knew I wanted to isolate the bridge in a black and white ...
Read more
July 19, 2017

Polarizing Filters: What are they and
why you should use them?

Adventure
What is a polarizing filter and what does it do? A polarizing filter removes light that has been reflected in the scene you are trying to shoot. For example, sun or light glare off a lake or remove glare from a car window. By modifying the reflected light through the polarizing filter it allows ...
Read more
July 14, 2017

International Filter Photo Contest

Contest
International Filter Photo Contest
  It’s our pleasure to announce that our parent company, Kenko Tokina Co., Ltd. is holding an International Filter Photo Contest in commemoration of the 60th anniversary of our company. The contest is open to photo entries taken using any filter highlighting the creative possibilities that ...
Read more
June 17, 2017

Our Top 10 Tips to Help You Shoot the Eclipse

Tutorial
White Light Corona
1  The best spots to watch and shoot the eclipse in totality   The last time the United States experienced a coast-to-coast total eclipse was 1918.  A narrow band spanning the continental US measuring less than 50 miles across will experience this rare celestial phenomenon in its ...
Read more
May 26, 2017

Video Tutorial: Cut light pollution like a knife

Adventure
Joshua Tree Astrophotography
  “The Intensifier cuts through light pollution like a knife! A great tool to have for any photographer interested in capturing the beauty of the night sky.” ~ Stan Moniz, Hoya ambassador   Good stuff from ambassador Stan Moniz!  In his video he explains how the Hoya Intensifier works and ...
Read more
May 13, 2017

Hoya partners with ON1

Lifestyle
ON1 Spring into Summer
Hoya Filter USA is excited to be an official sponsor of the ON1 Spring into Summer Event! It’s all about helping photographers with their editing process by providing easy to follow videos, practice files, and presets. That's not it though. Some great companies and people in the photography ...
Read more
April 26, 2017

Film? Heck Yeah! Film is Fun!

Film
Hoya Hawaii Photography
A conversation about film with Mike Caputo, film enthusiast and Hoya user: aka @aloha_bigmike When did you first get into photography? I’ve always had an interest in photography. Most of my memories are in photo albums taken with disposable cameras. I remember I took a photography class in high ...
Read more
April 18, 2017

Responsible Photography

Adventure
Zion National Park
By Heather Long | Heather Long Photography & Hoya Ambassador Sustainability. It is a word that is regularly introduced when discussing our environment, our way of life, even the way we create our artwork. As a photographer, we are always thinking about the sustainability of our work, ...
Read more
April 12, 2017

My 48 hours with Hudson Henry

Adventure
Death Valley by Hudson Henry
I spent a weekend in Death Valley with photographer and Hoya brand ambassador Hudson Henry and it was awesome! Hudson had just finished a climb of Mt. Whitney, which took him from the highest peak in the lower 48 to the Western Hemisphere’s lowest depression. His was a journey of extremes, but ...
Read more
February 1, 2017

5 Secrets to Success in Landscape Photography

Landscapes
Hoya Secrets to Success
What do you want to accomplish with your photography business? Hoya ambassador Heather Long provides the insights to five techniques that could potentially help you achieve success in your landscape photography future.
Read more
December 2, 2016

Oregon Coast Workshop May 19th – 21st

ON LOCATION
Oregon Coast By Hudson Henry
Join Hudson Henry for an intimate destination workshop and spend three days of photo training, shooting and editing on location
Read more