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September 15, 2017

It’s Fall Y’all!
Time to plan your fall color trips and gear!

It’s September, our favorite time of year for landscapes far and near.  The creative opportunities are endless in autumn with the beautiful gold, crimson and orange peppered backdrops nature provides. Capturing fall color may seem easy, but creating a stunning image requires more than a ...
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Isolating the Moment: Using the IRND Filter

Bobbi Petherick
A group of friends and I decided to photograph sunset at the Wrights-Ferry Bridge located in Lancaster County Pennsylvania.  This was my first time seeing this bridge, and I was instantly impressed by its size and graphical elements.  I knew I wanted to isolate the bridge in a black and white ...
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July 19, 2017

Polarizing Filters: What are they and
why you should use them?

What is a polarizing filter and what does it do? A polarizing filter removes light that has been reflected in the scene you are trying to shoot. For example, sun or light glare off a lake or remove glare from a car window. By modifying the reflected light through the polarizing filter it allows ...
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July 14, 2017

International Filter Photo Contest

International Filter Photo Contest
  It’s our pleasure to announce that our parent company, Kenko Tokina Co., Ltd. is holding an International Filter Photo Contest in commemoration of the 60th anniversary of our company. The contest is open to photo entries taken using any filter highlighting the creative possibilities that ...
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June 17, 2017

Our Top 10 Tips to Help You Shoot the Eclipse

White Light Corona
1  The best spots to watch and shoot the eclipse in totality   The last time the United States experienced a coast-to-coast total eclipse was 1918.  A narrow band spanning the continental US measuring less than 50 miles across will experience this rare celestial phenomenon in its ...
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May 26, 2017

Video Tutorial: Cut light pollution like a knife

Joshua Tree Astrophotography
  “The Intensifier cuts through light pollution like a knife! A great tool to have for any photographer interested in capturing the beauty of the night sky.” ~ Stan Moniz, Hoya ambassador   Good stuff from ambassador Stan Moniz!  In his video he explains how the Hoya Intensifier works and ...
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May 13, 2017

Hoya partners with ON1

ON1 Spring into Summer
Hoya Filter USA is excited to be an official sponsor of the ON1 Spring into Summer Event! It’s all about helping photographers with their editing process by providing easy to follow videos, practice files, and presets. That's not it though. Some great companies and people in the photography ...
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April 26, 2017

Film? Heck Yeah! Film is Fun!

Hoya Hawaii Photography
A conversation about film with Mike Caputo, film enthusiast and Hoya user: aka @aloha_bigmike When did you first get into photography? I’ve always had an interest in photography. Most of my memories are in photo albums taken with disposable cameras. I remember I took a photography class in high ...
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April 18, 2017

Responsible Photography

Zion National Park
By Heather Long | Heather Long Photography & Hoya Ambassador Sustainability. It is a word that is regularly introduced when discussing our environment, our way of life, even the way we create our artwork. As a photographer, we are always thinking about the sustainability of our work, ...
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April 12, 2017

My 48 hours with Hudson Henry

Death Valley by Hudson Henry
I spent a weekend in Death Valley with photographer and Hoya brand ambassador Hudson Henry and it was awesome! Hudson had just finished a climb of Mt. Whitney, which took him from the highest peak in the lower 48 to the Western Hemisphere’s lowest depression. His was a journey of extremes, but ...
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