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September 11, 2019

Rediscovering the Joy of Shooting Film

Hoya Hawaii Photography
“I love the look of film.  I like the grain, the light leaks, and the imperfections.”   A conversation about shooting film with Mike Caputo, film enthusiast and Hoya user   When did you first get into photography? I’ve always had an interest in photography. Most of my ...
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August 13, 2019

IFPC 2019 – Filter Photo Contest

In the News
International Filter Photo Contest 2019 Banner
On July 16th, 2019, Kenko Tokina Co., Ltd. launched its annual International Filter Photo Contest 2019 – an international competition that aims to reward those photographers whose works enhance the creative and unbound possibilities that filters provide. Application period: from July 16th ...
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June 25, 2019

Digital Infrared Photography: What to Shoot For

Fine Art
Hello! I’m Matthew Stuart Piper, Hoya’s new Infrared Ambassador, and this will be the first of a number of blogs on using Hoya’s R72 infrared (IR) filter. I’ll be starting out with basics and working up to more advanced content, so if the first few blogs are too rudimentary for you, just hang ...
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March 27, 2019

Astrophotography around Los Angeles – What you need to know

Growing up in the sticks of Connecticut, I dreamt of city life away from the slow, quite, semi-rural life. College gave me that chance and 14 years later I wouldn’t change a thing.  After several years in San Francisco I eventually settled in Los Angeles. The urban lifestyle has it’s ...
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December 7, 2018

The Filter Every Landscape
Photographer Should Own

By Austin James Jackson
I started my photography career in the Pacific Northwest. A region of the US where lakes, rivers, and waterfalls dominate the landscape. So it was natural for me to spend my time searching for unique locations on Google Earth, and monitor sun and moon positions with the PhotoPills app to find ...
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Shoot Local

By Michael Ryan
When I first started out in landscape photography I was drawn to bold, dramatic landscapes and all I wanted to do was capture my version of all the iconic locations with as wide a lens as possible.  Near/far compositions from talents like Adam Burton and Marc Adamus were a heavy influence.  So ...
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May 18, 2018

Introducing: Hoya NXT Plus Filter Series

In the News
How do you improve on Hoya’s best selling NXT filter series? Simple! Use better glass, an improved multi-coating process, more multi-coated layers for better light transmission, AND add a new “Waterproof” Top-coat to repel water quickly away from the surface which makes it easier to clean and ...
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April 9, 2018

EARTH DAY SPOTLIGHT: Ansel Adams, a history of inspiration and conservation

The acclaimed photographer and conservationist Ansel Adams was one of the first photographers to recognize the importance of preserving the beautiful places he photographed. Adams often credited Sierra Club president John Muir as an inspiration, and his amazing photographs are often paired with ...
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March 6, 2018

An Icon in Modern Photography: Mary Ellen Mark

In the News
In celebration of women who inspire us, we’re profiling modern American photographer Mary Ellen Mark.   Mary Ellen Mark is an icon in modern photography. I remember seeing her photos for the first time and it inspired me to photograph a local homeless shelter in my small college ...
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November 7, 2017

Ultimate Photographers Holiday Gift Guide 2017

Unique holiday gifts we love and use from inexpensive accessories to high-tech gadgets! We’ve got you covered with our selection of holiday gifts we love and use everyday! You’ll love and use them all year long! SLIK MINI PRO V $29.95 Photographers are always asking themselves? ...
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October 4, 2017

Malibu InstaMeet

The Milky Way from El Matador State Beach in California
Come meet ambassador Tracy Lee Monday, Oct 9th! Slik tripods, Tokina lenses and Hoya filters will be on hand with products to use and goodies to give away. Park on the inland side of PCH as the parking lot closes at sunset. Itinerary: 5:00pm Meet El Matador beach 6:12pm Sunset 7:00pm Meet for ...
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July 19, 2017

Polarizing Filters: What are they and
why you should use them?

What is a polarizing filter and what does it do? A polarizing filter removes light that has been reflected in the scene you are trying to shoot. For example, sun or light glare off a lake or remove glare from a car window. By modifying the reflected light through the polarizing filter it allows ...
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September 7, 2018

It’s Fall Y’all!
Time to plan your fall color trips and gear!

It’s September, our favorite time of year for landscapes far and near.  The creative opportunities are endless in autumn with the beautiful gold, crimson and orange peppered backdrops nature provides. Capturing fall color may seem easy, but creating a stunning image requires more than a ...
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September 15, 2017

Isolating the Moment: Using the IRND Filter

Bobbi Petherick
A group of friends and I decided to photograph sunset at the Wrights-Ferry Bridge located in Lancaster County Pennsylvania.  This was my first time seeing this bridge, and I was instantly impressed by its size and graphical elements.  I knew I wanted to isolate the bridge in a black and white ...
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July 14, 2017

International Filter Photo Contest

International Filter Photo Contest
  It’s our pleasure to announce that our parent company, Kenko Tokina Co., Ltd. is holding an International Filter Photo Contest in commemoration of the 60th anniversary of our company. The contest is open to photo entries taken using any filter highlighting the creative possibilities that ...
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June 17, 2017

Our Top 10 Tips to Help You Shoot the Eclipse

White Light Corona
1  The best spots to watch and shoot the eclipse in totality   The last time the United States experienced a coast-to-coast total eclipse was 1918.  A narrow band spanning the continental US measuring less than 50 miles across will experience this rare celestial phenomenon in its ...
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May 26, 2017

Video Tutorial: Cut light pollution like a knife

Joshua Tree Astrophotography
  “The Intensifier cuts through light pollution like a knife! A great tool to have for any photographer interested in capturing the beauty of the night sky.” ~ Stan Moniz, Hoya ambassador   Good stuff from ambassador Stan Moniz!  In his video he explains how the Hoya Intensifier works and ...
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May 13, 2017

Hoya partners with ON1

ON1 Spring into Summer
Hoya Filter USA is excited to be an official sponsor of the ON1 Spring into Summer Event! It’s all about helping photographers with their editing process by providing easy to follow videos, practice files, and presets. That's not it though. Some great companies and people in the photography ...
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April 18, 2017

Responsible Photography

Zion National Park
By Heather Long | Heather Long Photography & Hoya Ambassador Sustainability. It is a word that is regularly introduced when discussing our environment, our way of life, even the way we create our artwork. As a photographer, we are always thinking about the sustainability of our work, ...
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April 12, 2017

My 48 hours with Hudson Henry

Death Valley by Hudson Henry
I spent a weekend in Death Valley with photographer and Hoya brand ambassador Hudson Henry and it was awesome! Hudson had just finished a climb of Mt. Whitney, which took him from the highest peak in the lower 48 to the Western Hemisphere’s lowest depression. His was a journey of extremes, but ...
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February 1, 2017

5 Secrets to Success in Landscape Photography

Hoya Secrets to Success
What do you want to accomplish with your photography business? Hoya ambassador Heather Long provides the insights to five techniques that could potentially help you achieve success in your landscape photography future.
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December 2, 2016

Oregon Coast Workshop May 19th – 21st

Oregon Coast By Hudson Henry
Join Hudson Henry for an intimate destination workshop and spend three days of photo training, shooting and editing on location
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