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May 18, 2018
In the News
How do you improve on Hoya’s best selling NXT filter series? Simple! Use better glass, an improved multi-coating process, more multi-coated layers for better light transmission, AND add a new “Waterproof” Top-coat to repel water quickly away from the surface which makes it easier to clean and ...
April 9, 2018
In the News
The acclaimed photographer and conservationist Ansel Adams was one of the first photographers to recognize the importance of preserving the beautiful places he photographed. Adams often credited Sierra Club president John Muir as an inspiration, and his amazing photographs are often paired with ...
March 6, 2018
In the News
In celebration of women who inspire us, we’re profiling modern American photographer Mary Ellen Mark. Mary Ellen Mark is an icon in modern photography. I remember seeing her photos for the first time and it inspired me to photograph a local homeless shelter in my small college ...
November 7, 2017
Unique holiday gifts we love and use from inexpensive accessories to high-tech gadgets! We’ve got you covered with our selection of holiday gifts we love and use everyday! You’ll love and use them all year long! SLIK MINI PRO V $29.95 Photographers are always asking themselves? ...
October 4, 2017
Come meet ambassador Tracy Lee Monday, Oct 9th! Slik tripods, Tokina lenses and Hoya filters will be on hand with products to use and goodies to give away. Park on the inland side of PCH as the parking lot closes at sunset. Itinerary: 5:00pm Meet El Matador beach 6:12pm Sunset 7:00pm Meet for ...
November 14, 2017
Living in Pennsylvania in the fall is great. The days are cooler and the trees have beautiful fall colors. You have to take advantage of the hours in the day, as it does get dark really early. That’s exactly what Zach Heaton, Toby (our awesome dog) and I did. We joined the family for a […]
September 15, 2017
It’s September, our favorite time of year for landscapes far and near. The creative opportunities are endless in autumn with the beautiful gold, crimson and orange peppered backdrops nature provides. Capturing fall color may seem easy, but creating a stunning image requires more than a ...
A group of friends and I decided to photograph sunset at the Wrights-Ferry Bridge located in Lancaster County Pennsylvania. This was my first time seeing this bridge, and I was instantly impressed by its size and graphical elements. I knew I wanted to isolate the bridge in a black and white ...
July 19, 2017
What is a polarizing filter and what does it do? A polarizing filter removes light that has been reflected in the scene you are trying to shoot. For example, sun or light glare off a lake or remove glare from a car window. By modifying the reflected light through the polarizing filter it allows ...
July 14, 2017
It’s our pleasure to announce that our parent company, Kenko Tokina Co., Ltd. is holding an International Filter Photo Contest in commemoration of the 60th anniversary of our company. The contest is open to photo entries taken using any filter highlighting the creative possibilities that ...
June 17, 2017
1 The best spots to watch and shoot the eclipse in totality The last time the United States experienced a coast-to-coast total eclipse was 1918. A narrow band spanning the continental US measuring less than 50 miles across will experience this rare celestial phenomenon in its ...
May 26, 2017
“The Intensifier cuts through light pollution like a knife! A great tool to have for any photographer interested in capturing the beauty of the night sky.” ~ Stan Moniz, Hoya ambassador Good stuff from ambassador Stan Moniz! In his video he explains how the Hoya Intensifier works and ...
May 13, 2017
Hoya Filter USA is excited to be an official sponsor of the ON1 Spring into Summer Event! It’s all about helping photographers with their editing process by providing easy to follow videos, practice files, and presets. That's not it though. Some great companies and people in the photography ...
April 26, 2017
A conversation about film with Mike Caputo, film enthusiast and Hoya user: aka @aloha_bigmike When did you first get into photography? I’ve always had an interest in photography. Most of my memories are in photo albums taken with disposable cameras. I remember I took a photography class in high ...
April 18, 2017
By Heather Long | Heather Long Photography & Hoya Ambassador Sustainability. It is a word that is regularly introduced when discussing our environment, our way of life, even the way we create our artwork. As a photographer, we are always thinking about the sustainability of our work, ...
April 12, 2017
I spent a weekend in Death Valley with photographer and Hoya brand ambassador Hudson Henry and it was awesome! Hudson had just finished a climb of Mt. Whitney, which took him from the highest peak in the lower 48 to the Western Hemisphere’s lowest depression. His was a journey of extremes, but ...
February 1, 2017
What do you want to accomplish with your photography business? Hoya ambassador Heather Long provides the insights to five techniques that could potentially help you achieve success in your landscape photography future.